Write For Us Guidelines
Shoppers are also interested in a company’s mission. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. Haley is a freelance writer and editor who uses a single-page format for her website to showcase her personality, writing samples, and professional services. The site also features a very cool animated video effect in the background, creating a sense of space and movement.
Visitors can click through different stories about the brand’s sponsorships, like providing gear for Heroes and Horses. It also showcases stories about inspiring people from the outdoors scene, such as the story behind Mark Engler, a legendary fishing guide in the Colorado/New Mexico area. Lunya uses a video to showcase its careful approach to detail, construction, and quality. This goes along with the “show don’t tell” strategy that can make an About Us page so powerful. Don’t forget to include a CTA or contact form on your About Us page. If your audience is going out of its way to click on your About Us page, it’s likely they’ll want to opt in to your newsletter or even a first-time buyer coupon.
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Add ingredients that showcase what makes your brand great. Consider using animation to show instead of telling how your product comes together. Add an easy-to-skim three-step description of how your product stands out from the rest for some additional context. Bossy Cosmetics’ About Us page takes a more traditional approach, with plenty of text. Yet what’s worth noting is that it sets the picture of its founder front and center.
Your about me page should provide a highlight of your accomplishments, as well as an overview of your service. This template can help you put your best foot forward. Personal core values help the reader connect with you and find common ground.
Believe it or not, people are looking to you for leadershi. Show them how you’re leading your life and what inspires you to move forward. Sometimes, simpler is better — as is the case with Brown and Coconut. This about us page features a photo of the two co-founders alongside a few paragraphs of text outlining the brand’s vision.
For example, Shopify’s Parallax theme provides an About Us page template you can copy and paste your story into. Keep in mind that writing your actual copy in the first person (e.g., I, we) will help build a more personal connection with your target audience. Your About Us page is about you, so don’t shy away from that.