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You could try out similar free tools like Inkscape and Vectr. TestimonialsDo they have positive testimonials from previous clients? Your logo doesn’t have to be symmetrical, but it should be aligned in different contexts. Find five to 10 words that describe not only what you do, but the why from the previous step. Each of these words can fit like pieces in a puzzle and help guide you to refining a concept.
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Pinpointing the feelings behind a logo can be difficult or even frustrating. To help, you can include a mood board or inspirational examples in your logo design brief. A logo design brief is a document containing all the significant details about the logo design project.
Providing the designer with logo examples that you like can give them inspiration for your logo design. If the logo designer will be a part of the bigger project, such as revamping your brand’s image, knowing that from the very beginning can be helpful. Specifying your desired logo format will save you and your designer a lot of time during the design process. If you’re not totally sure on the format, feel free to suggest a couple formats that you think might work. Your designer might be able to show you a couple different options. We all have favourite logos from successful brands or companies we like working with.
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One of the most important things to get right is the layout. Make sure all of your text and shapes are perfectly spaced and the logo itself is aligned with its surroundings. If you can sketch the most symbolic components in seven seconds or less, you’re in good shape. You should absolutely avoid any popular clip-art artwork or generic symbols like a globe, star, or similar icons that people too easily identify from other places. The more creative you are at this stage, the better your final logo. Your logo is what your consumers will remember the most.
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Don’t think too hard about this — consider the designs your eyes keep going back to, and select them to show to others. For example, if you’re in the clothing industry, you might simply type in “clothing.” You’d be surprised by how descriptive the synonyms are that appear. You can even click these results to start new searches and dig deeper as you zero in on the words that best capture your brand. Before you even think about what this logo will look like, take some time asking yourself what the story behind your company is. When we look at Coca-Cola, we don’t see a brown, carbonated beverage — we see polar bears and thick, white script letters.