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The first is that CSR is not only a firm-level phenomenon, especially when an industry is highly regulated, such as the gaming industry. In this occasion, it was wise for CSR to be a collective effort, that’s, having an trade association take the lead on selling ‘socially responsible’ gaming, while doing the hard work of investigating the scope and nature of the industry’s potential externalities. This raises the question of the connection between CSR and company citizenship, which is a second lesson to be gleaned from this case. It is clear that the gaming industry was conscious of its function as a company citizen. The time period ‘citizenship’ itself invites a unique kind of moral justification than the time period social responsibility invokes. Citizens are members of society who’ve rights, advantages and duties.
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Among factors fostering action in the area of CSR in the case of Camela are employment stability, both in the case of the highest management and the workforce, mutual understanding, and the trust and credibility of the top administration. Camela’s expertise demonstrates that a lack of any long-term plans for action within the curiosity of the native people by no means interferes with steady help, albeit these efforts are of a one-off nature, dispersed, and often initiated by external stakeholders. A secure company state of affairs is a prerequisite to company activity in the interest of the area people or other stakeholders. The stance of the top administration, to an excellent extent, determines the company’s approach to the concept of accountable business.