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The disclosure hashtag has to be easily noticed and understood by users. A common practice among influencers is to include a hashtag like #spon, #sponsored, #ad, #paid, or #partnership in the captions of their sponsored Instagram posts. You can even assign a regular time slot to share posts related to a specific theme.
That’s why we’ve provided eight smart and simple tips that can help you make your Instagram captions shine. Think of your IG account as your company billboard. Your page should show people what it’s like to work with you, which starts with your tone. Write in a conversational, casual way, and keep your audience in mind. What topics can you talk about that will relate to your followers?
After that, followers will have to click More to see the rest of your text. Perhaps the most Insta-worthy season, summer offers plenty of great photo ops—and the captions to match. You may want to boost these captions with an appropriate emoji.
If you want people to visit your website, direct them to the link in your bio. Asking a question in your Instagram caption is a sure way to spark engagement with your post. Engagement is a key component of the Instagram algorithm.
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When browsing Instagram, you’ve likely noticed that some users space out their captions into paragraphs or sections. They break up the text with spaces or stars. It’s fall right now, the season of pumpkin spice, boots and sweaters.
Mixing things up can be a refreshing change of pace for your audience. Check your analytics, maybe your audience is hungry for killer content and lengthy captions on Tuesdays. Then on Fridays they might be exhausted and need a simple motivational sentence to keep going.
That’s why a lot of brands use them in their captions — even the more “serious” brands. Every social network has a different tone that works best. While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won’t work as well on Instagram.
In its simplest form, a good Instagram caption is one that provides context, adds personality, and inspires your followers to take action. We prefer 800 to 1,200-word guest posts (unless we’re assigning you a specific idea from the list above at a longer length we agree upon). Read and follow these guest post guidelines.